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creating smiles


You don't learn to walk by following the rules.
You learn by doing and by falling over.

Richard Branson

live experience architects

Manderlay is an independent experience agency driven by people
who love building stories and are passionate to get things done

We believe in insight and trend driven projects, transparancy and a lot of hard work.

It is all about connecting with consumers at the right time, place and mindset in a relevant way by bringing emotional experiences and creating a smile in their lives. Brands exist because consumers let them. We must never forget that.

Brand Strategy

It is all about understanding what the brand stands for. To make sure that every activation fits the brand archetype and brand platform. Only in that way a brand can make a meaningful and lasting impact on the consumer and deserve a place in his/her mind. That’s the point where we start, clear understanding of the brand’s meaning.

Operational Excellence

Good ideas only have impact when executed in the best way possible. 
We have a database of over 1000 brand activators in which we can select the best profiles to fit the brand. We have experience in all sorts of activation types: pop up stores, roadshows, samplings, non hard selling and hard selling concepts, equity building concepts, …

Full Concept Development

We understand the importance of a one stop approach. This means we create full concepts tailored to the brand’s needs. We work closely together with a network of partners to make sure we deliver extraordinary activations and events.